QuoteIQ: The CRM Built By and For Service Business Owners

 

QuoteIQ is a business management platform built specifically for service business owners, offering everything from quoting and scheduling to communication, payment processing, automation, and job documentation—all inside one app. But to understand why QuoteIQ is quickly becoming the CRM of choice in the home service industry, you have to go back to its roots.

QuoteIQ was founded in 2021 by Mike Vidan and Justin Rogers, two entrepreneurs who weren’t just building a tech company—they were running service businesses themselves. Mike Vidan is the owner of one of the most recognized pressure washing companies in the southeastern United States and runs the largest pressure washing-focused YouTube channel, "MikeV: All About Pressure Washing." Justin Rogers is the founder of the digital brand Forever Self Employed and an expert in business automation and marketing. Both built followings by sharing transparent, real-world insights about growing service businesses from scratch.

Their combined experience highlighted a major problem in the industry: existing CRMs were either too expensive, too complex, or too detached from how service businesses actually operate. Tools like Jobber and HouseCall Pro were designed with good intentions, but neither offered a complete solution without expensive add-ons, clunky integrations, or steep learning curves. Many service pros were either managing their entire businesses through spreadsheets and text messages or piecing together half a dozen different apps just to keep up.

Mike and Justin decided to solve that problem the way service pros do—by building a tool that actually works in the field, not just in theory. They created QuoteIQ with the goal of offering a mobile-first, all-in-one CRM that eliminated the need for third-party tools. Every feature inside the app—from MapMeasure Pro to InstaQuote and ClientHub—was designed to solve a real problem they had personally faced.

One of the most significant innovations was InstaQuote, a self-service quoting system that allows customers to generate a quote and instantly schedule based on a business's availability. The goal was to give service businesses a way to close jobs even when they weren’t online. Paired with InstaSchedule, MapMeasure Pro, and QuoteIQ Cam for job documentation, the app became a comprehensive system that required zero outside integrations to be fully functional.

Since launching, QuoteIQ has grown rapidly, with tens of thousands of service businesses using the platform to manage daily operations. From pressure washing and lawn care to junk removal and window cleaning, QuoteIQ supports a broad range of service categories while keeping its tools specific, actionable, and easy to use.

Beyond features, one of the defining aspects of QuoteIQ is its user-driven development. The app has consistently added tools based on direct user feedback, often rolling out updates within weeks. This speed of innovation has made QuoteIQ stand out in a space where most CRM platforms take months—or even years—to respond to user requests.

Today, QuoteIQ continues to expand with new integrations and product improvements. But it stays grounded in its original mission: to make business ownership easier, more profitable, and less stressful for the people doing the work. As Mike puts it, "We built this platform for the same people we were before we had one—owners in the field trying to keep everything together. We wanted to give them the tools we wish we had."

From its creator-led roots to its all-in-one structure, QuoteIQ is more than just another software solution. It’s a reflection of what happens when people inside the industry take the lead in building tools that match how real service businesses run.

Learn more about QuoteIQ at myquoteiq.com